Episodes

In this episode, Alex Devine, President of VSG Marketing, stresses the value of data cleanliness for brands and the importance of integrations between marketing automation platforms and CRMs.

In this episode, Ashley Mason, Founder of Dash of Social, explores what goes into building a multi-channel marketing strategy and how to create a winning partnership marketing strategy.

In this episode, Gee Ranasinha, CEO of KEXINO, critiques the current state of marketing, noting a focus on tactics over strategy and a misunderstanding of the marketing discipline.

In this episode, Tovit Neizer, former journalist, athlete, and entrepreneur, emphasizes the connection between a brand and its story.

In this episode, Danny Cohanpour, CEO of Trove Tourism Development Advisors, explains how marketing from tourism agencies drives travel demand and what those destination partnerships look like.

In this episode, Hannah Balliet, Social Media Manager of Ugly Mug Marketing leads a masterclass on social media marketing and how no-to-fun brands can create compelling digital experiences.

In this episode, Dan Altenbernd, CEO of H2M Brand Haus, describes what being a disruptive agency “or being human” means and how brands can break through the noise.

In this episode, Allen Ibrahim, Finance Admin for the MBTA and Co-VP of Content for the American Marketing Association (AMA) Boston, shares his transition into marketing as a former CVS Pharmacy Technician.