Episode

26. Josh Thomas: The H2M Method For Scaling Inbound Leads With AI

In this episode, Josh Thomas, Co-Founder of Anabots AI, breaks down the H2M content method, the key to generating rapid response revenue, and explains the purpose of AI in turning booked appointments into high-quality leads.

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Guests:
  • Josh Thomas

    Josh Thomas is a 15-year grizzled veteran entrepreneur who has worked with more than 5,000 entrepreneurs across 30 different industries over the last 15 years. Many of his top clients have been able to 2X, 3X, and even 5X their sales in less than 90 days by following his proven sales systems and guidance.
    A long-time business consultant, he is the Co-Founder of Anabots AI as well as host of “The Do Zone” and “Basic Business AI” podcast. Austin,Texas is currently home although he’s originally a Kentucky boy.

TLDL

Josh breaks down the H2M content method, the key to generating rapid response revenue. He also explains the purpose of AI in turning booked appointments into high-quality leads, taking lead response times from 10 minutes to 5 seconds. Josh also explains which businesses are best suited for AI and why it’s not coming for your job. The key takeaway is to start building conversational funnels with AI for your business today.

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EPISODE HIGHLIGHTS

[01:59] Josh’s favorite brew

[04:46] The H2M Content Method

  • The Human to Machine’s (H2M) key principle is speed to lead, which is critical for securing business, also termed rapid response revenue.
  • Rapid response to customer inquiries, even if your business isn’t perfect, gives you the best chance of success.
  • The focus should be on using AI to make an immediate impact on the bottom line, particularly by automating front-end sales.

[06:00] Using AI to turn appointments into leads

  • Speed to lead is crucial for winning business, termed rapid response revenue.
  • If you don’t respond within five minutes, your chances of securing the lead drop by 80%, and after 10 minutes, they’ve likely moved on to a competitor.
  • With AI, the average response time for online inquiries is five to seven seconds.

[14:37] Which businesses will benefit from AI the most

  • Service-based businesses with inbound inquiries (e.g., home services, accounting, law, real estate) benefit most from AI in sales.
  • For businesses relying on outbound sales (cold calling, etc.), AI may be less effective due to additional regulations and complexity.
  • AI can help convert more leads by addressing customer questions quickly, potentially doubling conversion rates by capturing interest from those who aren’t ready to call.

[23:46] Josh’s hot take on using AI as a tool

  • You don’t need to become an AI expert, and AI won’t take your job.
  • However, it is essential to leverage AI in your business because it’s here to stay.
  • If you don’t utilize AI, someone else who does will gain a competitive advantage and potentially take your position or market share.

[29:26] Final thoughts and takeaways

  • Start building conversational funnels for your website at annabots.ai.
  • You can join the Basic Business Facebook group designed for business owners and entrepreneurs to learn AI without needing technical expertise.
  • Listen to the Basic Business AI podcast on Apple or Spotify for more AI strategies.

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