Episode

23. Ann Carden: Turning Connections Into Clients On LinkedIn

In this episode, Ann Carden, Business Growth Consultant, shares her framework for growing professional service businesses with high-fee consulting and advisory services on LinkedIn.

Partnered With:

Guests:
  • Ann Carden

    Ann Carden is a Strategic Business Growth Consultant and CEO of A. Carden Inc., and founder of the “Expert In You” brand and Influence Marketing & Media Agency. She is a 3x Author & #1 Int. Bestselling Author, Speaker, podcast host, and magazine publisher. Ann has over four decades of business, marketing, and sales experience. Working as a consultant/coach since 2010, Ann has helped hundreds of coaches, consultants, and service businesses add hundreds of thousands and millions of dollars to their business in over seventy industries.

TLDL

Ann shares her framework for growing professional service businesses with high-fee consulting and advisory services on LinkedIn. She shares pro tips for setting up your LinkedIn account for success, from optimizing your profile to building a network that supports your goals. Ann also breaks down best practices for engaging other users on LinkedIn to grow inbound and outbound lead gen. The key takeaway is to think differently and build a business that doesn’t play small.

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EPISODE HIGHLIGHTS

[1:32] Ann’s favorite brew

[3:16] The best platforms for lead generation

  • The importance of being where your clients are.
  • LinkedIn being the go-to platform to reach B2B audiences.
  • The likeness of LinkedIn to a professional website for creators and businesses.

[6:01] Pro tips for using LinkedIn as a lead gen goldmine

  • Understanding the value of what you want to do – who you want to be – on LinkedIn.
  • Reverse-engineering the platform to accelerate inbound leads.
  • Every business professional should have a LinkedIn platform at some point.

[22:52] How to grow a professional service business

  • Creating a compelling offer to find new business, faster.
  • The steps for building influence and establishing credability.
  • You don’t have to start at the bottom to sell a high-ticket service.

[25:55] Ann’s hot take on finding new career opportunities

  • You can build a million dollar business with 100 clients or a single client.
  • Reframe your thinking about how to engage others online.

[20:14] Final thoughts and takeaways

  • To build a successful business, take yourself out of the ‘job mindset.’
  • Become a business owner that not only wants to change your life, but the lives of other people.

FOLLOW ANN

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Visit annlcarden.com

Join Ann’s B2B coaching training program here

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