Episode

21. Henry Wong: How to Tell a Winning Brand Story

In this episode, Henry Wong, President and Brand Strategist of Vyoo, explores why storytelling is so important today, and more importantly, what people get wrong when telling their brand's story.

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Guests:
  • Henry Wong
    Henry Wong

    Henry Wong is the President and Brand Strategist of Vyoo (pronounced ‘view’), a branding and content company based in Toronto. He has guided small upstarts and SMEs to 500 level companies. His roots spanning over 25 years include being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota and Procter & Gamble, Henry has guided politicians, professional athletes, TV personalities as well as CEOs with their personal brands.

TLDL

Henry explores why storytelling is so important today, and more importantly, what people get wrong when telling their brand’s story. He also shares his latest book, Telling Your Story, Developing Your Brand, and how it’s a valuable asset in any marketer’s library. Henry also covers the challenges most brands are facing today and how to overcome these obstacles. The key takeaway is to know and stay true to yourself, and your brand will follow.

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EPISODE HIGHLIGHTS

[1:36] Henry’s favorite brew

[4:04] What people get wrong about storytelling

  • The idea of a story really is a shortcut and, hopefully, a conduit to connect with the audience.
  • Storytelling is the essence of human connection and human psychology from a brand perspective.
  • The importance to allow emotion to be connected to your story (your brand).

[5:46] How to start a brand story

  • Foundational marketing pieces are always needed to tell a brand story.
  • The strategy for distinguishing your product from others.
  • Common mistakes of aligning marketing efforts with your brand’s story and message to engage consumers.

[7:31] Henry’s book, ‘Telling Your Story, Developing Your Brand‘

  • The book guides readers step-by-step on how to bring their brand to life, covering topics like brand storytelling, advertising, and social media.
  • You can pick up Henry’s book at Barnes and Noble, Amazon, and Walmart.

[10:43] The challenges most brands are facing today

  • Avoiding the “broadcast” approach of trying to reach as many people as possible.
  • Taking the time to understand who you are as a brand and how to express it before determining your marketing approach.
  • Laying the groundwork for identifying your audience and defining the message in your marketing strategy.

[15:48] Henry’s hot take on AI and brands

  • AI is becoming pervasive in various industries, especially in marketing.
  • Marketing automation and job security are becoming a big industry issue.

[20:14] Final thoughts and takeaways

  • Know and stay true to yourself, and your brand will follow.
  • Don’t try to be everything to everybody – be the right thing to the right people.

FOLLOW HENRY

Follow Henry on LinkedIn
Visit www.vyoobrand.com

Get a copy of Henry’s book, ‘Telling Your Story, Building Your Brand’

FOLLOW PAT

Follow Pat on X @patbcooper
Follow Pat on LinkedIn

FOLLOW THE SHOW @BRANDSOVERBREWS

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