Episode

27. Mike Begg: Why eCommerce Brands Can’t Ignore Niche Global Markets

In this episode, Mike Begg, Co-Founder of AMZ Advisors, shares his story for creating his Amazon marketing agency and why niche global markets are such a good opportunity for product-driven brands.

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Guests:
  • Mike Begg

    Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses.

TLDL

Mike shares his story of an overnight eCommerce success, which quickly turned into the creation of a leading Amazon marketing agency. He also shares the growing opportunity of niche global markets, like Latin America, amidst the fierce competition in the US. Mike also breaks down the best platforms for eCommerce to start adopting today. The key takeaway is to focus on product marketing channels that align with your experience and consider using Amazon as your launch pad.

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EPISODE HIGHLIGHTS

[01:36] Mike’s favorite brew

[02:41] How Mike got started in eCommerce

  • Mike shares his story started as an Amazon seller, importing art supplies like markers, paints, and pencils from China that had instant success – and how that led to the creation of AMZ Advisors.
  • There are several major changes in the Amazon ecosystem like Cosmos, a new search algorithm, and Rufus, and AI-powered tool for shopping, marketing, and more.
  • Balancing global reach and profitability on Amazon and the challenges most sellers face.

[08:02] Going global with product-based brands

  • The golden opportunity of targeting Latin American shoppers as the country wealth is rising, more consumers now have the purchasing power to buy products.
  • Mike currently lives in Mexico and has observed the limited product options available to consumers compared to the U.S., which has unlocked new potential for growing global eCommerce brands.
  • The big benefit of going global: brands that enter Latin America can establish a strong foothold ahead of future competitors.

[12:05] The best platforms for eCommerce

  • Amazon is the starting point for 70% of product searches online and where most brands want to maintain high visibility for prospective consumers.
  • TikTok Shop has seen rapid growth due to low-cost production and relatively affordable advertising with high ROAS.
  • Meta Shop provides easy setup and accessibility for e-commerce sales.

[14:11] Mike’s hot take on using Amazon for brand building

  • Amazon’s high fees and lack of direct access to consumer data can leave brands feeling frustrated about their ad spend.
  • However, a strong Amazon presence can convert customers faster than owned channels like Shopify, which is better suited for long-term growth.

[15:49] Final thoughts and takeaways

  • Amazon is a great starting point for brands that want to accelerate their eCommerce sales.
  • Focus on platforms that align with your expertise, such as paid ads, content creation, or niche product sales.

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