TLDL
Garik breaks down the complexities of AI and how businesses can take advantage of intelligent automation to scale and grow. He shares how AI can be used in cold sales outreach and using it to develop business for good. Garik also shares the troubles with AI in 2024 and how users can better adopt automation to maximize its potential. The key takeaway is to start learning more automation tools to integrate AI into business processes, such as Make.com.
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EPISODE HIGHLIGHTS
[2:06] Garik’s favorite brew
[3:24] How to leverage AI for cold outreach
- Taking the cog out of the cold sales machine with AI.
- Avoiding treating people like machines with intelligent automation.
- Using scraping tool to gather data to personalize cold sales outreach.
[13:13] Using AI to develop business for good
- Two methods for using AI for business: daily business automation & AI writing assistance.
- Businesses are leaning into AI usage to focus on automating problematic processes.
- Tools like Zapier, Make.com, and OpenAI API are go-to-tools for business automation.
[21:34] Defining what AI is as a technology and how it’s evolving
- AI is a broad term for creating smart machines, primarily using neural networks.
- AI models, like neural networks, are modeled after the human brain, transforming inputs into outputs.
- AI’s function can be demonstrated by a multi-shot prompt, where it follows patterns based on the given input syntax.
[24:24] Garik’s hot take on AI and jobs
- AI has more plateaus in its development than commonly believed.
- AI can struggle with certain tasks, like counting letters in a word, but performs better when writing a script to solve the problem.
- The main challenge now is changing how humans use AI to maximize its potential.
[27:13] Final thoughts and takeaways
- Start learning more automation tools to integrate AI into business processes.
- Recommend using Make.com (formerly Integromat) over Zapier for most use cases, as it is better suited for complex tasks and is more cost-effective.
- Automation can free up small amounts of time, which quickly compounds, creating more free time for other tasks.
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